Kishore Kumar

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Key Ad Metrics Simplified for Dummies!

Key Ad Metrics Simplified for Dummies!

The world of AdTech is full of jargon-like terms. It adds more metrics to calculate ad revenue and improve understanding of publisher earnings based on factors affecting profits such as sessions, page views, users, and more. If you are a publisher, you must have heard...

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Google Publisher Tools: A Complete Guide

Google Publisher Tools: A Complete Guide

Today's booming programmatic world is as broad as it's long. Google always beats the clock and launches new Google publisher tools for your websites or apps. However, multiple options can lead to numerous misconceptions and underutilization. Let's debunk some common...

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What are the new Innovative Ad Formats from Google?

What are the new Innovative Ad Formats from Google?

Google recently dropped new innovative ad formats for publishers. But, are you struggling to find the best use case of each of those new ad formats? Questions like, what is an interstitial ad, what are AdSense anchor ads, interstitial ad examples, or a sticky ads amp,...

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