In our view publisher success depends on three pillars: 1) the capability to attract an audience 2) the level of engagement you are able to generate with the visitors 3) the direct sales you are able to generate. Ad operations and programmatic yield are essential to a successful operation and some publishers are able to do this very well. It is however an ever changing and complex part of a publisher business where external experts like AdSparc can make a difference and can become the forth pillar of a publisher.
Evaluation and advice on strategic programmatic decisions and questions based on deep industry knowledge. For example: ad tech strategy, vendor selection, PMP strategy, reporting strategy.
GOOGLE AD MANAGER (DFP)
Everything needed to set up and or improve and manage the GAM implementation on your site, including ad unit set up, campaign management, ads.txt set up, demand integration and reporting to name a few.
Dive into the data and identify revenue improvement opportunities across demand, inventory, data segments, site improvements and new opportunities.
Evaluation and advice on operational programmatic decisions, for example: pricing rules, inventory strategy, yield improvement opportunities, best practices, demand optimisation.
Is your set up fully optimised? We will audit your set-up and will give you a complete unbiased evaluation of your programmatic set-up; the good, the bad and the ugly.
OUTSOURCED AD OPERATIONS
We love programmatic, but not everyone loves the nitty gritty of it like we do. We can take over ad operations and run all direct campaigns based on strict SLA’s.
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