AdSparc - Programmatic Yield Management AdSparc - Programmmatic Yield Management AdSparc - Programmmatic Yield Management AdSparc - Programmmatic Yield Management

Publishers:
MAXIMIZE YOUR
GLOBAL AD REVENUE
TODAY.

Tap into vast programmatic demand
from a global network of exchanges &
SSPs through a single service.

Publishers:
MAXIMIZE YOUR
GLOBAL AD REVENUE
TODAY.

Tap into vast programmatic demand
from a global network of exchanges &
SSPs through a single service.

WHO WE ARE

AdSparc is a Supply Side Desk (SSD), working directly with publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. AdSparc is a division of Pureprofile, a global public company headquartered in Sydney Australia, with offices in New York, Mumbai, London, Kraków and Amsterdam.

WHO WE ARE

AdSparc is a Supply Side Desk (SSD), working directly with publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. AdSparc is a division of Pureprofile, a global public company headquartered in Sydney Australia, with offices in New York, Mumbai, London, Kraków and Amsterdam.

WHAT WE DO

As a Supply Side Desk (SSD), AdSparc is a streamlined one-stop-shop to help publishers to maximize their programmatic revenue across:

DISPLAY

VIDEO

DATA

WHAT WE DO

As a Supply Side Desk (SSD), AdSparc is a streamlined one-stop-shop to help publishers to maximize their programmatic revenue across:

SOLVING PROGRAMMATIC FOR PUBLISHERS

To monetize their unsold inventory, publishers typically deal with various Ad Networks, Exchanges or SSPs that specialize in one type of media. This complex arrangement requires separate agreements and different reporting logins. This approach makes it challenging for publishers to stay ahead of an ever-changing marketplace with new technologies, methodologies, and the constant pressure to maximize return on investment.

Publishers are missing out on revenue opportunities from the platforms they do not have relationships with.

AdSparc solves this problem by offering a holistic service which ensures the best demand opportunities across multiple ad formats (Display, Video, Mobile and Data) and by using best of breed demand platforms that will deliver the best results for each publisher. The AdSparc team also provides the programmatic expertise, resources, direction, operations, technology network and support for the publisher to focus on their publishing business while we provide a complete and streamlined yield management solution for their unsold inventory.

With AdSparc SSD, publishers are maximising their exposure to an ever-growing network of demand platforms through a single relationship, ensuring they are not missing out on any revenue opportunities.

BENEFITS FOR PUBLISHERS:


Simplicity of a one stop shop for all unsold inventory.


On average, 20% increase on display yield and 100% increase on incremental ad formats.


Easy deployment through a single JS tag per ad type.


Access to top-tier demand side partners in all ad formats in order to maximize revenue and yield.


Yield optimisation strategy is catered to individual sites and is powered by a cascading waterfall system.


Best-in-class technology solutions and standards for ad serving (all ads are served with user experience in mind)


Continued testing and implementation of newer and better demand and tech solutions at no cost to the publisher.


Publishers have full control over Ad Formats, Floor Prices and Advertiser Blacklist.






PUBLISHER DASHBOARD

AdSparc publishers are able to login to a dashboard to view daily key metrics per placement and ad type. Reports can be scheduled for automated delivery and customized to suit the needs of each publisher.



OUR PARTNERS

3 BILLION+ MONTHLY IMPRESSIONS AVAILABLE:

More than 200 direct partner sites available, including:



  • VIDEO
    ADS

    Earn higher CPMs through video ad units for Desktop and Mobile inventory.

    Instream

    All sizes


    Outstream

    620x400px


    Slider

    300x250px


    AdSparc can provide an instream video demand tag or entire video player solution to connect publishers to multiple SSPs, exchanges and networks to increase video revenue.

    Our Outstream Video and Video Slider formats give our publishers a way to earn video revenue even if they do not have their own video content. The outstream video expands within the content of the page when a user scrolls it into view. The ad unit is mute until the user engages with it, ensuring a good user experience.


    DISPLAY
    ADS

    We partner with more than 40 different programmatic demand sources to ensure we can find the highest yielding bidders for publishers, saving them the inconvenience of testing every platform. We constantly search out unique demand in market to ensure our publishers are not missing out on any opportunities to increase yield. We can monetize all standard sizes across all devices. We specialize in monetizing traffic from US, UK, CA & AU but also have good demand in Europe and Latin America.

    HEADER BIDDING

    Header bidding solutions allow programmatic buyers to bid for the same impressions as direct or network partners. AdSparc can add additional demand sources to your own existing header tag or can provide a full solution. Contact us now to find out more.

    CASE STUDY

    DISPLAY ADS YIELD MANAGEMENT




    Publisher Partner:

    Major classifieds site with over 350 million monthly page impressions

    Goal:

    To increase yield by outperforming standard major demand sources.

    How?

    * by diversifying demand sources outside of the traditional top 3 choices
    * testing each demand source to create a custom demand stack for each placement
    * optimising individual price floors for each demand source
    * continuing to improve performance over time.


    AUDIENCE
    DATA

    AdSparc helps publishers to understand their audiences, as well as create and monetize demographic, psychographic and purchase intent audience data which is very valuable to advertisers.

    Through our custom ad units we can
    1. Collect behavioural and site visitation data.
    2. Ask purchase intent questions or perform personality profiling.
    3. Convert cookies to real people through our parent company Pureprofile.

    PUBLISHER BENEFITS:



    Access to full DMP functionality without the upfront investment in time and money.



    Audience Insight Dashboards.



    Audience data exports for use by direct or programmatic advertisers.



    These services are currently in closed beta trials but please contact us if you would like to be involved.


    Leadership
    Team

    Alexx Cass

    Wout Van Damme

    Founder & Managing Director (Sparcmedia)
    Wout founded AdSparc’s parent company Sparcmedia in 2004, and served as CEO until the company was acquired by Pureprofile in 2015. Wout now oversees the international divisions of the Pureprofile Group including AdSparc.

    Alexx Cass

    Sanjaya Molligoda

    Managing Director (AdSparc)
    Sanjaya joined Sparcmedia in 2005 as Head of Digital Marketing and after rapidly growing the company for two years, he went into a partnership with Wout in 2007. He is currently focused on the strategy, business development and operations side of the AdSparc and Sparcmedia businesses.

    Alexx Cass

    Alexx Cass

    General Manager
    Alexx is responsible for the daily sales, marketing and operations of the AdSparc business. He is a digital media, programmatic and audience measurement expert with more than 16 years experience in the online industry. He has served in senior roles with companies such as Nielsen, Audit Bureau of Australia and SAY Media.

    Alexx Cass

    Roger Carmien

    Vice President of Publisher Development
    Roger leads our US sales team as VP of Publisher Development. He has over 10 years of experience specializing in publisher acquisition and relationship management of top tier publishers, focusing on the monetization of unsold (non-direct) digital advertising inventory. Before joining AdSparc, he previously worked in publisher development roles with The Economist and AdBrite.

    CONTACT US

    CONTACT US NOW TO FIND OUT MORE:








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