AdSparc - Programmmatic Yield Management

Publishers:

MAXIMIZE YOUR AD REVENUE TODAY.

CONNECT WITH LOCAL & INTERNATIONAL BUYERS.

MONETIZE YOUR LOCAL & GLOBAL INVENTORY.


WHO
WE ARE:


AdSparc is a Supply Side Desk (SSD) working directly with publishers to maximize their ad revenue through high CPM ad formats utilizing video, native and audience data creation. AdSparc is a division of Pureprofile, a global company headquartered in Sydney, Australia, with offices in Europe, USA and India.

AdSparc has offices in Sydney (HQ), New York, Mumbai and Kraków.


WHAT WE DO:

As a Supply Side Desk (SSD), AdSparc is a streamlined one-stop-shop to help publishers to maximize their programmatic revenue across:


Introducing the first SSD Supply Side Desk

A streamlined service to maximise the programmatic revenue for publishers by bundling Display, Native, High Impact, Video, Mobile and Data monetization solutions into a one stop shop.


Tap into vast programmatic demand from a global network of platforms and SSPs through a single service.


On average, 20% yield increase on standard inventory.


100% yield increase from non-monetised incremental native and out-of-page ad formats.


SOLVING PROGRAMMATIC FOR PUBLISHERS

To monetize their unsold inventory, publishers typically deal with various Ad Networks, Exchanges or SSPs that specialize in one type of media. This complex arrangement requires separate agreements and different reporting logins. This approach makes it challenging for publishers to stay ahead of an ever-changing marketplace with new technologies, methodologies, and the constant pressure to maximize return on investment.

CURRENTLY Publishers are missing out on revenue opportunities from the platforms they do not have relationships with.

AdSparc solves this problem by offering a holistic service which ensures the best demand opportunities across multiple ad formats (Display, Native, Video, Mobile and High Impact) and by using best of breed demand platforms that will deliver the best results for each publisher. The AdSparc team also provides the programmatic expertise, resources, direction, operations, technology network and support for the publisher to focus on their publishing business while we provide a complete and streamlined yield management solution for their unsold inventory.

With AdSparc SSD,

publishers are maximising their exposure to an ever-growing network of demand platforms through a single relationship, ensuring they are not missing out on any revenue opportunities.


BENEFITS FOR PUBLISHERS


On average, 20% increase on display yield and 100% increase on incremental ad formats such as Native & High Impact. Simplicity of a one stop shop for all unsold inventory.


Easy deployment through a single JS tag per ad type.


Access to top-tier demand side partners in all ad formats in order to maximize revenue and yield.


Yield optimisation strategy is catered to individual sites and is powered by a cascading waterfall system.


Best-in-class technology solutions and standards for ad serving (all ads are served with user experience in mind)


Continued testing and implementation of newer and better demand and tech solutions at no cost to the publisher.


Publishers have full control over Ad Formats, Floor Prices and Advertiser Blacklist.





PUBLISHER DASHBOARD:


AdSparc publishers are able to login to a dashboard to view daily key metrics per placement and ad type. Reports can be scheduled for automated delivery and customized to suit the needs of each publisher.


OUR PARTNERS


IMPRESSIONS AVAILABLE:

More than 200 direct partner sites available, including:


  • VIDEO ADS

    Earn higher CPMs through video ad units for Desktop and Mobile inventory.

    INLINE

    UNLOCK NEW
    VIDEO REVENUE
    POTENTIAL

    620x400 with video


    Slider

    UNLOCK NEW
    INCREMENTAL
    VIDEO REVENUE

    300x250 with video

    Our Inline Video and Video Slider formats give our publishers a way to earn video revenue even if they do not have their own video content. The inline video expands within the content of the page when a user scrolls it into view. The ad unit is mute until the user engages with it, ensuring a good user experience.


    NATIVE ADS


    By using customized ad templates to blend in with a site and generating higher engagement rates, native ad formats provide a new way for publishers to monetize non-standard ad sizes or to earn more than standard ads . AdSparc works with the major native demand sources to customise a native solution for each site.

    Inline


    NATIVE ADS
    MADE EASY

    Responsive layout


    Slider


    BOOST YOUR REVENUE
    WITH NATIVE AD

    300x250px



    Our Responsive Native ad units are cross­device and provide a single premium native ad unlike some other native widgets that provide a grid of low quality site links. These ads can be seamlessly positioned within the article feed, at the end of an article or in navigation/index pages.

    DISPLAY ADS


    We partner with more than 40 different programmatic demand sources to ensure we can find the highest yielding bidders for publishers, saving them the inconvenience of testing every platform. We constantly search out unique demand in market to ensure our publishers are not missing out on any opportunities to increase yield. We can monetize all standard sizes across all devices. We specialize in monetizing traffic from US, UK, CA & AU but also have good demand in Europe and Latin America.

    HEADER BIDDING

    Header bidding solutions allow programmatic buyers to bid for the same impressions as direct or network partners. AdSparc can add additional demand sources to your own existing header tag or can provide a full solution. Contact us now to find out more.


    CASE STUDY

    DISPLAY ADS YIELD MANAGEMENT

    Publisher Partner:

    Major classifieds site with over 350 million monthly page impressions

    Goal:

    To increase yield by outperforming standard major demand sources.

    How?

    * by diversifying demand sources outside of the traditional top 3 choices
    * testing each demand source to create a custom demand stack for each placement
    * optimising individual price floors for each demand source
    * continuing to improve performance over time.

    AUDIENCE DATA


    AdSparc helps publishers to understand their audiences, as well as create and monetize demographic, psychographic and purchase intent audience data which is very valuable to advertisers.

    Through our custom ad units we can
    1. Collect behavioural and site visitation data.
    2. Ask purchase intent questions or perform personality profiling.
    3. Convert cookies to real people through our parent company Pureprofile.

    PUBLISHER BENEFITS:



    Access to full DMP functionality without the upfront investment in time and money.


    Audience Insight Dashboards.


    Audience data exports for use by direct or programmatic advertisers.


    These services are currently in closed beta trials but please contact us if you would like to be involved.

    Other Ad Formats


    AdSparc inventory supports engaging High Impact Ad formats and Native units.


    Pushdown


    Super rich functionality,
    elegant layout

    970x90 expands to 970x415

    Standard Expandable


    Expands standard ads to
    larger sizes

    Standard sizes expand to various sizes


    EXPANDABLE FOOTER



    INCREMENTAL AD TO BOOST REVENUE

    Expands to 900x500px

    Group
    Footer


    GROUP NATIVE OR VIDEO AD WITH A LEADERBOARD

    100% width by 110px


    Campaign
    Group Footer


    GROUP LEADERBOARD AND VIDEO WITH A CTA

    100% width by 110px


    SIDE
    OVERLAY
    300x250

    IN-VIEW AD SPACE

    Standard ad sizes available


    SIDE
    OVERLAY
    300x600

    IN-VIEW AD SPACE

    Video Slider
    MIDDLE

    UNLOCK NEW INCREMENTAL VIDEO REVENUE

    464x314 with video



    Expandable Lightbox


    Expands large interactive canvas over the page

    Standard sizes expand to 900x500




    Contact Us

    CONTACT US NOW TO FIND OUT MORE