AdSparc - Programmatic Yield Management AdSparc - Programmmatic Yield Management AdSparc - Programmmatic Yield Management AdSparc - Programmmatic Yield Management

Publishers:
MAXIMIZE YOUR
GLOBAL AD REVENUE
TODAY.

Tap into vast programmatic demand
from a global network of exchanges &
SSPs through a single service.

Publishers:
MAXIMIZE YOUR
GLOBAL AD REVENUE
TODAY.

Tap into vast programmatic demand
from a global network of exchanges &
SSPs through a single service.

WHO WE ARE

AdSparc is a Supply Side Desk (SSD), working directly with publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. AdSparc is a division of Pureprofile, a global public company headquartered in Sydney Australia, with offices in New York, Mumbai, London, Kraków and Amsterdam.

WHO WE ARE

AdSparc is a Supply Side Desk (SSD), working directly with publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. AdSparc is a division of Pureprofile, a global public company headquartered in Sydney Australia, with offices in New York, Mumbai, London, Kraków and Amsterdam.

WHAT WE DO

As a Supply Side Desk (SSD), AdSparc is a streamlined one-stop-shop to help publishers to maximize their programmatic revenue across:

DISPLAY

VIDEO

DATA

WHAT WE DO

As a Supply Side Desk (SSD), AdSparc is a streamlined one-stop-shop to help publishers to maximize their programmatic revenue across:

SOLVING PROGRAMMATIC FOR PUBLISHERS

To monetize their unsold inventory, publishers typically deal with various Ad Networks, Exchanges or SSPs that specialize in one type of media. This complex arrangement requires separate agreements and different reporting logins. This approach makes it challenging for publishers to stay ahead of an ever-changing marketplace with new technologies, methodologies, and the constant pressure to maximize return on investment.

Publishers are missing out on revenue opportunities from the platforms they do not have relationships with.

AdSparc solves this problem by offering a holistic service which ensures the best demand opportunities across multiple ad formats (Display, Video, Mobile and Data) and by using best of breed demand platforms that will deliver the best results for each publisher. The AdSparc team also provides the programmatic expertise, resources, direction, operations, technology network and support for the publisher to focus on their publishing business while we provide a complete and streamlined yield management solution for their unsold inventory.

With AdSparc SSD, publishers are maximising their exposure to an ever-growing network of demand platforms through a single relationship, ensuring they are not missing out on any revenue opportunities.

BENEFITS FOR PUBLISHERS:


Simplicity of a one stop shop for all unsold inventory.


On average, 20% increase on display yield and 100% increase on incremental ad formats.


Easy deployment through a single JS tag per ad type.


Access to top-tier demand side partners in all ad formats in order to maximize revenue and yield.


Yield optimisation strategy is catered to individual sites and is powered by a cascading waterfall system.


Best-in-class technology solutions and standards for ad serving (all ads are served with user experience in mind)


Continued testing and implementation of newer and better demand and tech solutions at no cost to the publisher.


Publishers have full control over Ad Formats, Floor Prices and Advertiser Blacklist.






PUBLISHER DASHBOARD

AdSparc publishers are able to login to a dashboard to view daily key metrics per placement and ad type. Reports can be scheduled for automated delivery and customized to suit the needs of each publisher.



OUR PARTNERS

3 BILLION+ MONTHLY IMPRESSIONS AVAILABLE:

More than 200 direct partner sites available, including:



  • VIDEO
    ADS

    Earn higher CPMs through video ad units for Desktop and Mobile inventory.

    Instream

    All sizes


    Outstream

    620x400px


    Slider

    300x250px


    AdSparc can provide an instream video demand tag or entire video player solution to connect publishers to multiple SSPs, exchanges and networks to increase video revenue.

    Our Outstream Video and Video Slider formats give our publishers a way to earn video revenue even if they do not have their own video content. The outstream video expands within the content of the page when a user scrolls it into view. The ad unit is mute until the user engages with it, ensuring a good user experience.


    DISPLAY
    ADS

    Full service header bidding wrapper solution

    Header bidding enables publishers to receive bids from every demand partner simultaneously so that the impression is always awarded to the highest bidder. This framework, however, requires time and expertise to implement correctly.

    AdSparc's global team of programmatic experts provides a custom wrapper solution to help publishers eliminate key pain points and ensure maximum yield so they can focus on direct campaigns and private marketplaces.







    Publishers that use our header-bidding solution normally see an average increase in yield between 35 – 50%, but as shown in this recent case study, this publisher's eCPM increased by more than double (123%) in less than 30 days.



    AUDIENCE
    DATA

    AdSparc helps publishers to understand their audiences, as well as create and monetize demographic, psychographic and purchase intent audience data which is very valuable to advertisers.

    Through our custom ad units we can
    1. Collect behavioural and site visitation data.
    2. Ask purchase intent questions or perform personality profiling.
    3. Convert cookies to real people through our parent company Pureprofile.

    PUBLISHER BENEFITS:



    Access to full DMP functionality without the upfront investment in time and money.



    Audience Insight Dashboards.



    Audience data exports for use by direct or programmatic advertisers.



    These services are currently in closed beta trials but please contact us if you would like to be involved.


    Leadership
    Team

    Alexx Cass

    Wout Van Damme

    Founder & Managing Director (Sparcmedia)
    Wout founded AdSparc’s parent company Sparcmedia in 2004, and served as CEO until the company was acquired by Pureprofile in 2015. Wout now oversees the international divisions of the Pureprofile Group including AdSparc.

    Alexx Cass

    Sanjaya Molligoda

    Managing Director (AdSparc)
    Sanjaya is a medical doctor turned digital media entrepreneur. He joined Sparcmedia in 2005 as Head of Digital Marketing and after rapidly growing the company for two years, he went into a partnership with Wout in 2007. He is currently focused on the strategy, business development and operations side of the AdSparc and Sparcmedia businesses.

    Alexx Cass

    Alexx Cass

    General Manager
    Alexx is responsible for the daily sales, marketing and operations of the AdSparc business. He is a digital media, programmatic and audience measurement expert with more than 16 years experience in the online industry. He has served in senior roles with companies such as Nielsen, Audit Bureau of Australia and SAY Media.

    CONTACT US

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