AdSparc is a Supply Side Desk (SSD), working directly with publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. AdSparc is a division of Pureprofile, a global public company headquartered in Sydney Australia, with offices in New York, Mumbai, London, Kraków and Amsterdam.
AdSparc is a Supply Side Desk (SSD), working directly with publishers to maximize their ad revenue through programmatic yield optimization and audience segmentation. AdSparc is a division of Pureprofile, a global public company headquartered in Sydney Australia, with offices in New York, Mumbai, London, Kraków and Amsterdam.
As a Supply Side Desk (SSD), AdSparc is a streamlined one-stop-shop to help publishers to maximize their programmatic revenue across:
All sizes
AdSparc can provide an instream video demand tag or entire video player solution to connect publishers to multiple SSPs, exchanges and networks to increase video revenue.
Our Outstream Video and Video Slider formats give our publishers a way to earn video revenue even if they do not have their own video content. The outstream video expands within the content of the page when a user scrolls it into view. The ad unit is mute until the user engages with it, ensuring a good user experience.
Header bidding enables publishers to receive bids from every demand partner simultaneously so that the impression is always awarded to the highest bidder. This framework, however, requires time and expertise to implement correctly.
AdSparc's global team of programmatic experts provides a custom wrapper solution to help publishers eliminate key pain points and ensure maximum yield so they can focus on direct campaigns and private marketplaces.
Publishers that use our header-bidding solution normally see an average increase in yield between 35 – 50%, but as shown in this recent case study, this publisher's eCPM increased by more than double (123%) in less than 30 days.
AdSparc helps publishers to understand their audiences, as well as create and monetize demographic, psychographic and purchase intent audience data which is very valuable to advertisers.
Through our custom ad units we can
1. Collect behavioural and site visitation data.
2. Ask purchase intent questions or perform personality profiling.
3. Convert cookies to real people through our parent company Pureprofile.
