AdSuite: Incremental Revenue through new
Out Of Page placements
AdSuite is a proprietary technology platform developed by AdSparc to monetise Out Of Page placements. These are generally used in non utilised space on a website and always highly viewable ad units with viewability rates as high as 95%. These ad units all attract high CPM’s and high fill rates and therefore offer high yield opportunities. All the AdSuite ad units are easily implemented via a 1×1, OOP on DFP or can be hard coded on the page.
PushAd – FootAd – HeadAd – ComboAd – InterAd
AdSuite – PushAd
No one likes to see their users leave the site and as a publisher you want to make sure you have optimised the revenue earned from each visitor. Off-course you want to do this taking into account the user experience and not alienate users. This can now be done through a new and innovative ad format for desktop and tablet traffic: the PushAd.
Video of PushAd
STEP 1 Site Visit
STEP 2 User leaves
STEP 3 Monetisation
AdSuite – FootAd
The Footad appears at the bottom of desktop, tablet or mobile pages and is a very popular ad unit for advertisers with viewability rates of over 90%. This ad unit has unique capabilities where it disappears when the user is scrolling or to have the ad refresh after a set time. Because of the feature richness of the AdSuite platform, publishers have many options to customise the ad unit in a way it suits their proposition best.
AdSuite – HeadAd
The HeadAd is similar to the Footad, but instead appears at the top of desktop, tablet or mobile pages and is also a very popular ad unit for advertisers with viewability rates of over 90%. This ad unit has unique capabilities where it disappears when the user is scrolling or to have the ad refresh after a set time. Because of the feature richness of the AdSuite platform publishers have many options to customise the ad unit in a way it suits their proposition best.
AdSuite – ComboAd
As the name suggest the ComboAd combines the HeadAd and the FootAd. When the user is scrolling downwards the FootAd appears, when the user scrolls upwards, the HeadAd appears. This ensures maximum viewability. The ad unit is suitable for desktop, tablet and mobile traffic.Because of the feature richness of the AdSuite platform publishers have many options to customise the ad unit in a way it suits their proposition best.
AdSuite – InterAd
An interstitial ad unit that is shown in 100% view to a user for 5 sec (customisable to 7 or 10 seconds) and then disappears or stays on till the user clicks on ‘X’. The ad appears when clicking between pages on a website.
WHAT’S GOOD ABOUT ADSUITE
Utilise unused ad positions
Publishers who use AdSuite ad units have seen revenues increase substantially by utilising new ad positions. Because of the high viewability rates the ads attract high CPMs and high fill rates.
Excellent User Experience
Non-intrusive ad formats
The ad slides in smoothly at the top of the page and it does not use pop-ups or pop-unders. It will easily fit in on most sites.
Easy Implementation with One Tag
No need for site re-design
Adding new formats can be a pain that requires the site to be redesigned. This is not needed for AdSuite ad-units. AdSuite now can be implemented with a single tag for multiple ad-units. No need for multiple tags for different ad-units.
Power of Prebid Demand
Maximise yield with bids from multiple SSPs
AdSuite is powered by Prebid demand with 10-15 SSPs that brings an additional level of competition to AdX. This results in maximum yield for AdSuite ad-units.
High fills because of multiple format support
All standard formats are supported: 970×250, 970×90, 728×90, 300×250, 300×600, 120×600, 160×600, 468×60 ensuring maximal fill rates.
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