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The Ultimate Guide to Core Web Vitals for Publishers

When it comes to Search results, Google prioritises the on-page experience keeping the user at the centre of everything. Continuing on its philosophy, Google recently revealed that page experience signals would be factored into Google Search ranking by May 2021. As...

What is Google FLoC and what it means for publishers and advertisers?

AD TECH, NEWS & OPINIONS, PRIVACY AND COOKIE

One year after promising privacy-preserving and open-standard mechanisms as an alternative to third-party cookies, on January 25, 2021, Google announced the results of the first origin trials of new technology for the first time. Google is calling it FLoC (Federated...

AD TECH
NEWS & OPINIONS
PRIVACY AND COOKIE

Programmatic, Header Bidding, Ad-Tech

BLOG

The Ultimate Guide to Core Web Vitals for Publishers

What is Google FLoC and what it means for publishers and advertisers?

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