The world of AdTech is full of jargon-like terms. It adds more metrics to calculate ad revenue and...
Key Ad Metrics Simplified for Dummies!
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Programmatic, Header Bidding, Ad-Tech
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App Monetization – The Must-Have Innovative Ad Formats to Maximize In-App Revenue
Launching a fantastic app that instantly creates an impression and where users fall in love is...
Ultimate Overview of Google Ad Manager 360 for Publishers
What's better? Google Ad Manager, Google Ad manager 360? As a contemporary publisher, looming...
Google Publisher Tools: A Complete Guide
Today's booming programmatic world is as broad as it's long. Google always beats the clock and...
AMP Monetization for Publishers: Challenges and Solution
Do you remember this quote by Bob Feller, "Every day is a new opportunity"? Well, I think Google...
What are the new Innovative Ad Formats from Google?
Google recently dropped new innovative ad formats for publishers. But, are you struggling to find...
What Is Header Bidding And Open Bidding: Understanding Benefits For Publishers & How They Work
What is header bidding? What is EBDA? Header bidding definition? We see a lot of publishers...
The Ultimate Guide to Core Web Vitals for Publishers
When it comes to search results, Google prioritizes the on-page experience keeping the user at the...
What is Google FLoC and what it means for publishers and advertisers?
One year after promising privacy-preserving and open-standard mechanisms as an alternative to...
